Farm Africa through the Farm to Market Alliance (FtMA) Tanzania has played a significant facilitative role in supporting smallholder farmers by providing a value chain coordination platform that enables an efficient flow of agricultural development activities amongst key stakeholders. FtMA has also managed to establish a network of Farmer Service Centers (FSCs) to provide support to various crop production systems by bridging the last-mile gap between value chain players and smallholder farmers cost-effectively and efficiently. The lack of credible historical yield data is a major challenge in developing reasonable predictive cropping models for purposes of agricultural risk rating, credit scoring, and farm planning. As such, building upon the experiences and lessons learnt from the initial phase of conducting crop cut experiment in 2023 for paddy in Simanjiro and Ifakara districts, FtMA intends to expand the scientific yield measurements in sunflowers within their operational regions.The exercise aims at conducting the crop cut experiment (CCE) to scientifically measure the sunflower productivity per hectare as the result of FtMA intervention in promoting sunflower good agriculture practices and the use of proper inputs. The CCE findings will be used to establish scientific evidence for smallholder farmers' sunflower productivity in the selected regions.